Step 1. Create Facebook Conversion Pixel

Open your Facebook Ad Manager and select the Conversion Tracking option on the left menu.

Click Create New Pixel button in the right corner: Create Facebook Conversion Pixel

Step 2. Choose Facebook Conversion Pixel Type


Step 3. Insert Facebook Conversion Pixel to Your Thank You Page


Just like for Google AdWords, add the Facebook conversion pixel to the of your thank you/check out page that you want to track.
Facebook Conversion Pixel Code

Step 4. Set Your Bidding to Optimized CPM


Create and add and make sure to select the Optimized CPM bidding model. You also want to make sure to select the specific action type and include the following code, and make sure to replace OFFSITE_PIXEL_ID with the Facebook Conversion Pixel you added to your thank you page:

[{'action.type':'offsite_conversion', 'offsite_pixel': OFFSITE_PIXEL_ID}]

Facebook Conversion Pixel and Optimized CPM for Actions